The holiday season is a joyful time—and it can also feel overwhelming, especially when you’re shopping for a baby.
The good news is that the best holiday gifts for babies under 1 often cost nothing. Everyday moments, simple toys and time with you support your baby’s growth in powerful ways.
Still, when family or friends ask for gift ideas for your little one, it can be helpful to have a few suggestions ready. Here are some thoughtful, baby-friendly gift ideas to share.
The Best Holiday Gifts for Babies Under 1
Sensory toys
Babies learn about the world through play and their senses—sight, sound, smell, touch and taste. Look for toys that:
- Make gentle sounds, like rattles
- Have different textures, such as soft fabric, silicon or crinkles
- Are safe to go in their mouths
Sensory toys help support brain development while keeping playtime fun. Simple is best—babies don’t need complex toys to learn and grow.
High-contrast toys
Babies’ vision is still developing, especially in the first few months. High-contrast toys, often in black, white and bold patterns, are easier for babies to see and focus on. Examples include:
- Black-and-white cards or board books
- High-contrast soft toys
- Patterend blankets or play mats
These types of toys support visual development and help hold your baby’s attention during tummy time.
Soft books
It’s never too soon to start sharing books with your baby. Soft books are a great option for little hands and curious mouths. Benefits of soft books include:
- Supporting early language and literacy skills
- Helping babies learn how to turn pages
- Encouraging bonding through reading together
TIP: Don’t worry about reading every word. In fact, many soft books don’t have words at all! Use the pictures to talk, point, make up silly stories or name what you see. Let baby touch, look and explore.
The Gift that Lasts All Year
If the people in your life are eager to give a gift, encourage them to stop by and spend some quality time with you and your baby, too! Everyday interactions like smiling, singing, talking and reading together help build strong relationships and support early learning.
If you’re looking for more simple, age-appropriate gift ideas, explore the full FTF Gift Guide for baby-friendly inspiration.


