Support children today. Strengthen Arizona’s tomorrow.
During the first five years of life, a child’s brain grows faster than at any other time. The quality of a child’s earliest experiences shapes everything that follows—their success in school, their health and their future contributions to Arizona’s communities and economy.
First Things First was created by Arizona voters in 2006 to invest in this critical stage of life. Voters established a dedicated funding model supported primarily by tobacco revenues. Nearly 20 years later, traditional cigarette use has declined while vaping and other nicotine products have grown, but the funding model has not kept pace. As a result, First Things First revenues have declined by nearly a third since our inception.
See where Arizona voters stand
New statewide polling shows strong support for updating First Things First’s funding model and underscores the importance Arizonans place on child care, working families and Arizona’s economy. See the full survey results, including what voters across political parties had to say about the future of First Things First funding.
Read nowHow you can take action
Addressing this funding challenge will require a legislative solution. Your voice can help. Explore resources you can use to raise awareness, share the facts and show your support for protecting Arizona’s voter-created investment in young children and families.

Vapor and nicotine products currently don’t contribute a single dollar to the early childhood system. Closing this tax loophole could generate an estimated $80 million per year.
Policy in action
Our Government Affairs team works with leaders, advocates and policymakers to highlight the return on investment from early childhood. From site tours to legislative briefings, we elevate how early childhood programs strengthen families, communities and Arizona’s economy.
Stay informed by signing up for our monthly Legislative Newsletter. You’ll get updates on priorities, opportunities to take action, and progress from the Capitol.
Sign upOur policy priorities
Decades of research confirm that investments in early childhood deliver lasting benefits. The First Things First Board has identified six key policy priorities to to guide Arizona’s efforts:
- Strengthening families
- Expanding access to quality early learning
- Promoting early health and development
- Building a sustainable early childhood workforce
- Enhancing system coordination and leadership
- Supporting research and accountability
Together, we shape Arizona’s future
Sustaining First Things First funding means stronger families, a more reliable workforce, and a more competitive Arizona economy. Your support today helps ensure every child in our state has the strong start they deserve.


