For many women, having a career can be as important as raising a family. As a matter of fact, now more than half (52%) of different-sex couples with children under the age of 18 consist of both parents working full-time—a growing trend over the last 50 years.
This was true for Ashley Richards, who left her corporate job to start her own marketing company after becoming pregnant. She struggled to find a workplace that offered the flexibility and work-life balance that suited her need as she wanted to remain in the workforce. Like many working mothers, balancing a career and raising a family can be difficult when their work schedules don’t offer the flexibility they need.
What she did
Inspired by her own experience as a mother, E Squared Marketing created a family-first culture that makes it possible to pursue a career while raising a family. That vision remains at the heart of the company today. The team is made up mostly of mothers who want to continue working while being present for their families, providing them one less thing to worry about.
Flexible Work Hours
No traditional working hours.
Remote/hybrid options.
Paid Parental Leave
Tailored to individual needs.
Outcomes
E Squared Marketing’s family-first culture has strengthened employee retention and helped the company attract a strong, competitive pool of talent.
Employee Retention
Flexible, accommodating work hours allow employees to remain successful in their careers while meeting the needs of their families.
Competitive Talent Pool
The company’s family-first culture has become a strong recruiting advantage, attracting qualified candidates who value flexibility and work-life balance. E Squared Marketing receives 10–15 unsolicited resumes each month.
“Having a flexible schedule has built a next-level of commitment with my employees. They’re happier in their workplace and they don’t ever feel like they have to choose between their family and the business.” – Ashley Richards, E Squared Marketing CEO
Investing in early childhood education benefits everyone.
- Families can work knowing their children are in safe, high-quality care.
- Children gain the skills they need to succeed in school and beyond.
- Businesses and communities thrive with a stronger workforce and a more resilient economy.
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